Market Research - Usability - Consulting

vision to reality

sound market research - applicable insights

Johannes Roth

Jochen Curth

Get in touch with CURTH+ROTH Germany

Benefit from results-oriented market research

Bülaustrasse 8
20099 Hamburg
Tel. +49 - 40-36 00 69-0

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Supporting you throughout the product and brand life cycle

  • Evaluate early ideas and concepts
  • Explore customer requirements and needs
  • Understand customer acceptance of product and service concepts
  • Determinate success factors in marketing
  • Optimize communication concepts/ strategies
  • Monitor customer satisfaction

Key advantages of working with

  • Industry and Government Expertise
  • Broad range of methods
  • International, crosscultural experience
  • Commitment and flexiblility
  • Timely results
  • Reliability

Off-the-rack market research?

Your research should be as unique as your organization and your needs.

Qualitative Market Research

Precise understanding of your target group and research questions, experienced moderators, field work all over Germany and internationally

Quantitative Market Research

Online or offline – study design, questionnaire conception, field work, presentation – a one stop service


Customer workshops, creative workshops, ideation

International Market Research

Study design, consulting, coordination, one point of contact, a network of partners in more than 30 countries worldwide

User Experience

Better conversion and customer satisfaction through usability analysis, expertise and consulting


Our focus: Marketing and product life cycle; increasing customer satisfaction, profitability and long term success

Benefit from our industry exertise in B2B and B2C


Positioning for ERP, communication optimization evaluation of decision making processes, studies on storage virtualization, cloud strategies



Price mapping, sales drivers, KPIs for purchasing decisions, acceptance of new technologies


Medical Technology

Studies on gas chromatographs, surgery equipment, stents, surgery, provider images, purchasing processes, future scenarios

Medical Technology


Usability of account management solutions, purchasing motives for enterprise solutions, competition analysis


Deutsche Post

Your usability research provided us with essential input for the further development of our site. Following up on our A/B tests we used your analysis as a foundation for the design of our platforms core functions.

Deutsche Post

… so far we have never been stewarded so professionally on a market research study.


We had some great 1/1 interviews and the focus groups were well recruited and in-formative. Everything went very well and the partners in each city (London, Paris, Munich) were terrific. They were all well prepared and very helpful.


The results of the online study and especially of the conjoint module really pushed us forward. This was often not the case with other studies we carried out in the past.


International market research.

One point of contact.

Reliable partners abroad ensure seamless research and communication processes. Trust in the experience and expertise of CURTH+ROTH.

Your advantages with CURTH+ROTH:

  • Decades of experience in international project management
  • Research moderators and partners with local, country and regional expertise
  • Consideration of language and cultural particularities
  • Integration of results into an uniform reporting format
  • One point of contact – little coordination effort
Map of the World
International Market Research - covering countries from Australia to Zambia
Market Research in Asia (China, Japan, Singapore)
Market Research in South Africa
International Market Research curth+roth

How to find us

By public transport

From Hamburg central station (HBF), take the M6 bus to „AK St.Georg“ (6 min.)

OR: Take the subway to „Lohmuehlenstrasse“ (U1) and walk 4 minutes through the park

OR: Take the Stadtrad (city bike rental - stations are almost everywhere) to the „Lange Reihe – Lohmuehlenpark“ station

By car

Access into Buelaustrasse from "Lange Reihe". You may park in the underground garage ("EDEKA")

By plane

From the Hamburg Airport (HAM) take the S1 (local light rail system) to Hamburg central station (Hautbahnhof or HBF) (30 min.), continue with the M6 Bus to „AK St.Georg“ (6 min.)