Frankfurt at the Main river has the nicknames "Bankfurt" and "Mainhattan" as it is not only located in the center of Germany, but is although one of the worlds most vital finance centers. It hosts institutions and regulatory bodies like the European Central Bank (EZB, ECB), the German central bank (Deutsche Bundesbank), the KFW (Kreditanstalt für Wiederaufbau) as well as banks like Bankhaus Metzler, BNP Paribas, Commerzbank, Deutsche Bank, DZ Bank, ING-Group. Many of skyscrapers which dominate Frankfurts skyline belong to the headquarters of those financial institutions.
Other important industries in Frankfurt are:
- Aviation/airlines (3rd largest airport in Europe)
- Automotive industry
- Chemical industry
- IT and telecommunication
A typical drink of the Frankfurt region is a sour tasting apple wine "Ebblewoi" which is quite refreshing in the summer time. A controversial issue in Frankfurt is the original recipe for the "Frankfurter grüne Sosse" a green herb based sauce. Locals can discuss for hours which herbs belong into this sauce and whether eggs, yoghurt or mayonaise belong to the authentic recipe.
Whilst on ethnographic or qualitative fieldwork with CURTH+ROTH in Frankfurt you may have enough time to sample all the variations of "Grüne Sosse" and make your own decision.
Frankfurt is a good location to recruit internatioal business people, bankers, IT-specialists, logistic experts, automotive specialists, HNWI's and public employees.
Frankfurt hosts an abundance of focus group facilities - offering the right venue for each target group.