VISION TO REALITY
Market research and strategic counseling based on in-depth psychological insights for dynamic brands
Without innovation there is no future. With creativity and an innate understanding of brands, communication and technologies, we develop and design strategic ideas and accelerate innovation processes for you.
Explaining implicit action. Finding insights that will really take you forward. To achieve this, we dive deep into your topics and customer worlds, think 'out-of-the-box' and derive clear actionable recommendations you can implement.
Knowledge alone does not drive a business forward. We build frameworks for operational decision-making processes - from strategic development to implementation. We work alongside brands to find their true identity (their purpose) and to help them live it authentically.
Holistic research and consulting approach
Every situation is unique. We develop the right methodical approach for you to answer your questions reliably. For this we apply our 20 years of experience in psychology, market research and consulting as well as a dynamically applied repertoire of methods.
Qualitative Market Research
Innovation processes &
Quantitative Market Research
Selection of our references
"Curth+Roth convinced with a flexible way of working. With the qualitative study, detailed optimization points were professionally identified. The realistic recommendations provided concrete starting points for further strategic development."