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METHODS

We advise you in the selection of the optimal methods, suitable for your questions and your budget.

Qualitative Forschung

Qualitative Market Research

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Deeper understanding leads to better strategic decisions - What are the unfulfilled wishes of your target audience? What are their dreams? What makes them happy? Our qualitative research (online and offline) provides inspiring insight into to the "why" of your customers.

Innovationsprozesse

Innovation processes & trend analyses

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Innovation processes and trend analyses secure the company's existence through relevant innovations and disruptive business models. We start with an ideation workshop, prepare the decision-making process for the most promising ideas and iteratively develop the product and marketing manual with you. Design thinking and market navigation methods on board

Ethnographische Forschung

Ethnographic Research

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Holistic insights into the life of your targets - in-depth interviews, observation of behavioural patterns (shopping, etc.) in real-life environments providing insights are otherwise unspoken or remain hidden when in artificial research situations.

Workshops

Workshops

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Workshops help you to synchronize the market requirements with the given conditions in your company. With a high degree of knowledge gain for all involved.

Quantitative Forschung

Quantitative Market Research

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Precise data, contextually analysed and vividly presented - High level of decision-making reliability through statistical key figures for the development of concepts, products, packaging, positioning and customer communication For example, in the development of concepts, products and packaging, as well as positioning and customer communication.

Qualitative Forschung

User Experience

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Create positive product and brand experiences for your customers and increase conversion: Our usability and UX evaluations go beyond the optimization of user interfaces. We look at the user and his emotions as a whole.

Get in Touch

The first step towards realizing your vision:

Call us: +49 (0) 40 36 00 69 0 or write to us: info@curth-roth.de

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