Cologne

Market research in Cologne
 

Cologne is an important media location that benefits from its traditionally tolerant and direct culture of dialogue. Be it for consumer research, interactive product development or B-to-B and social research: Cologne is worth a visit.

The residents of Cologne have a reputation for being particularly open to change and diverse cultural influences. That is why the secret capital of North Rhine-Westphalia is particularly well suited for researching new products and developing ideas.

Ethnographic research (home visits, video documentation, digital diary studies) are particularly fruitful in Cologne, as the open mentality of many Cologne residents provides a good basis for good dialogue with the participants.

CURTH+ROTH offers you the entire spectrum of qualitative survey methods in the cathedral city: from exploratory talks and group discussions to participatory observation (at work, at home, when shopping, when driving...)

Many TV and cinema productions have settled in Cologne: Hybrid methods have proven themselves for the evaluation of media content (content): quantitative methods (continuous tracking, for example with the Perception Analyzertm or digital diary studies) and qualitative motivational research. In this way, our media customers receive precise data for storytelling, editing, character selection and marketing strategy.

Cologne is an important industrial location: Ford, Toyota, Mazda, Bayer, Lufthansa are just a few of the internationally renowned companies that have settled in the vicinity of the cathedral.

In Cologne, CURTH+ROTH supports the automotive industry with innovation workshops, customer segmentation studies, car clinics and usability Studies and the chemical industry with market studies, marketing strategies and global marketing analyzes (agricultural chemistry)