top of page
WHAT WE DO
Innovation
Innovation
With which product can we offer a perfect solution for our dialogue group?
Companies and brands need innovations and new approaches to break out of deadlocked structures. A workshop with us is the right way to develop new concepts and ideas. Our experts set the framework for this and accompany and promote the process of brainstorming.
How can we rethink our business processes?
How broadly can a brand position itself? How flexible is it? Where are the limits of 'brand-stretching'? - These and other questions from the field of brand management are frequently posed to us by our clients. Brands have to stay on course in dynamic times and at the same time react dynamically. That is why we analyze your current situation and develop well-founded ideas with you and important stakeholders in which direction your brand can go in the future. From this point we support you strategically step by step in the implementation.
How do we find the ideas that truly take us forward?
We develop the right ideas with ideation workshops and other innovative methods. In these workshops, many different ideas are generated in a short time and then systematically evaluated and further developed. To ensure that you always keep your eye on the goal, our team accompanies you, stimulates your creativity and maintains a clear overview.
Marktforschung
Market research
What makes a strong brand?
Why can VW achieve a higher price than Ford for an identical model with identical equipment? The answer is: brand equity. We support you in strengthening your brand through brand-related support, for example with (re)positioning, branding or naming processes.
Who is my dialogue group and what are their unmet or unconscious needs?
Do you want to tap into new dialog groups or become even more relevant for your existing customer segments? Regardless of your goal, a sound understanding of dialog groups is the key to success. With our support, you can get to know the customer segments relevant to you, with their innermost needs, values and motivations. Our versatile methodological approaches enable you to identify both the unfulfilled and the previously unconscious needs of consumers and to successfully integrate them into your brand strategy.
How do we get in touch with our dialogue group and develop more compelling communication campaigns?
To understand the impact of your campaign, we look at it through the eyes of your dialogue groups. This is the only way we can look behind the data and help you to reach your dialogue group where it counts.
How do keep afloat in the flood of communication?
Through relevant forms of communication and a clear message. We advise you on your communication strategies and test the advertising impact in a real environment, because your campaign has to perform in real life, not just in the benchmark.
What is the best packaging for our product?
We evaluate your packaging for differentiation, brand fit and user experience. You will receive specific optimization recommendations.
Strategy
Strategie
How do we find the right solutions for a coherent marketing concept?
In a multi-stage process we determine starting points for your marketing, we accompany you from research to implementation. From product lifecycle optimization to unique selling propositions to intercultural marketing. We turn your visions into reality.
What is our purpose?
True Purpose is a fundamental part of your brand and your products. Sometimes it gets lost. We help you to find it again, to live it credibly and to talk about it in a relevant way.
How do we master digital challenges?
Emotional user guidance, social media strategy and online marketing. Find the right course with us. With our methods and UX insights, we show you strategic approaches and lead you to improved customer solutions and relationships.
How can we expand our product portfolio?
In dialogue with your customers and stakeholders, we discover unaddressed needs and develop a sound basis for your portfolio strategy.
User Experience
User experience
Our usability and UX evaluations go beyond the optimization of user interfaces and take a holistic view of the user and their emotions
Can our product be used intuitively?
Cluttered user interfaces or too much content distracts or confuses users, taking them longer to understand your product or find the content they are looking for. Time-consuming or complicated products frustrate users and will most likely not be used again. We help you to identify possible weak points and to develop an intuitive user interface together with you that supports your users and does not block them.
How can we motivate users to favorably use our product?
Nowadays, users are flooded with products and applications. In order to stand out from this crowd, a product must be remembered. It helps to understand the exact intention of the user and to adapt the product to this intended use in a targeted manner. The better your product fulfills the user's wishes, the more positively it will be remembered. We help you to identify the conscious and unconscious intentions of the users and to turn the use of your product into an experience.
Does the functionality of our product match the requirements of the users?
It's not always enough to make a product as accessible as possible for everyone. Especially with specialized applications, it is important to listen to the users who actually use your product. Making it accessible to the general public can have the exact opposite effect for experts with special requirements. We engage in dialogue with your actual users and identify the professional requirements to specialize your product for the users that really matter.
Employer Branding
Employer branding
How do you attract and retain the best talents in the long term? A strong employer brand that puts employees at the center is crucial. We support you in building and strengthening your employer brand
How do you attract the attention and interest of the ideal candidates for you?
By understanding the wishes, motives and needs of your target group. This way, you can for example address the expectations of potential applicants early in the recruitment process, build trust and attract talent.
What values are practiced in my company and characterize the way we work together?
A culture check of your own company culture helps you to recognize the values that are being lived in your company. Why do your employees stay with you? How do the people in your company perceive your company culture? The answers to these questions provide a valuable basis for authentic communication.
How can I reduce the staff turnover rate in my company?
The staff turnover rate is an important indicator of a company's HR strategy and employee retention. A high staff turnover rate can entail considerable costs, be it through the loss of qualified specialists, the additional effort required to train new employees or potential image problems for the company. The reasons for employee turnover can be manifold and vary from employer to employer. We support you in understanding the situation of your employees and strengthening employee loyalty in the long term.
Selected research locations
Get in Touch
The first step towars realizing your vision:
Call us: +49 (0) 40 36 00 69 0 or write to us: info@curth-roth.de
Anker 1
bottom of page